August 1, 2022

Youtube series with organisation coach Isabella Franke

August 1, 2022 – Decluttering, tidying up, organizing – tidiness is half the battle. According to Statista, almost one in ten households in Germany declutters once a month. Many use spring cleaning (24 percent) or an upcoming move (14 percent) as an opportunity to do so, while most do not need a special occasion (61 percent). However, 4 out of 5 respondents do not have a specific method for keeping things tidy. Isabella Franke, founder of “The Home Habit” and organization coach, knows exactly how to get your home in shape. In collaboration with motorhome manufacturer Carado, she explains in the new YouTube series “Simple. Clever. Organize.” how to transform your own motorhome into an oasis of well-being, making traveling in your home on wheels even more enjoyable.


At the beginning of August 2022, the 7-part series “Simple. Smart. Organize.” will launch on Carado GmbH's YouTube channel. Isabella Franke takes viewers inside a Carado motorhome and reveals practical tips and tricks on how to organize the various areas optimally. 
 
Whether for solo travelers, friends, couples, or families, the passionate tidying expert and decluttering coach knows exactly where chaotic problem areas form and how to eliminate them. In the kitchen, bathroom, mobile office, and sleeping area, Isabella not only ensures practical order. True to her personal principle of “decorating and organizing” – a fusion of decorating and organizing – she also beautifies problematic corners with creative ideas to create harmonious, stylish feel-good areas. The before-and-after comparison creates a wow effect that will delight more than just motorhome enthusiasts.
 
“Carado and Isabella Franke represent the same values: family, order, and functionality. We are very excited about the collaboration with Isabella and look forward to applying her expertise to motorhome travel,” says Julian Manz, Managing Director of Carado.
 
Tidiness in the motorhome ensures a positive attitude towards travel and life
Isabella Franke has managed to turn her hobby into her profession. Born in the Palatinate region of Germany, she lived in the USA for ten years, where she founded her company “The Home Habit” in Los Angeles in 2011. Her stated goal: to combine her passion for interior design with her love of tidying up and make her customers happy in the process. The concept is also successful in Germany. With her thoughtful tips, the tidying coach, who now works as a TV presenter, podcaster, and writer, inspires an audience of millions.
 
The mother of two enjoys spending her vacations in a Carado motorhome with her husband and two children. 
"When I go on camping vacations with my family, I feel at home in Carado motorhomes. Working with Carado was a completely new project for me and I really enjoyed it. In the new YouTube format “Einfach. Clever. Organisieren.” (Simply. Clever. Organize.), I share my knowledge with the community and look forward to showing how any motorhome can be organized with simple tips and tricks. Because a tidy home makes for a tidy mind – and that makes you happy," says Isabella Franke. 

About Carado

Carado GmbH is a company of the Erwin Hymer Group. Carado offers durable and well thought-out motorhomes, vans and camper vans with the best price-performance ratio in the entry segment. These convince with practical and solid functionality, high quality "Made in Germany" and modern design with smart details.  They are characterized equally by the highest reliability and safety as well as comfort and versatility. Carado is the brand for families, singles, couples and for all people who are looking for a home for the time on the road, a place to feel good with which they can visit their favorite places and in whose life travel plays a very special role.

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Please note: All information and images are exclusively for press releases in accordance with press law. Commercial use is prohibited and requires the express permission of Carado GmbH.

About the Erwin Hymer Group SE

The Erwin Hymer Group is a 100 percent subsidiary of THOR Industries, one of the world's leading manufacturers of recreational vehicles with more than 32,000 employees worldwide. The Erwin Hymer Group unites motorhome and caravan manufacturers as well as motorhome and caravan accessory specialists, hire and financing services under one roof. The motorhome and caravan brands Buccaneer, Bürstner, Carado, Crosscamp, Compass, Dethleffs, Elddis, Eriba, Etrusco, Hymer, Laika, LMC, Niesmann+Bischoff, Sunlight and Xplore, the rental companies Crossrent, McRent and rent easy, and also the chassis specialist Goldschmitt, the accessories specialist Movera and the touring portal freeontour all belong to the Erwin Hymer Group. Further information is provided at www.erwinhymergroup.com.

Press contact

Sandra Schlude
Carado GmbH